LP Engine

Upsell Modals

Interactive Heroes

Vimeo Homepage

Vimeo Nav

Chroma

Demo Flow

Sketch
A/B Test
Which variant wins? Make your call.
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Dallas
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Portfolio Tour

Growth

Growth

Growth

Experiments and redesigns measured against acquisition and conversion.

ElevenLabs Landing Page Engine

ElevenLabs

·

2026

How the ElevenLabs paid landing page program went from a Figma design system to a Claude-driven engine that designs, builds, tests, and maintains pages in production.

~$618K ARR run-rate

ElevenLabs Landing Page Engine

ElevenLabs

·

2026

How the ElevenLabs paid landing page program went from a Figma design system to a Claude-driven engine that designs, builds, tests, and maintains pages in production.

~$618K ARR run-rate

ElevenLabs Landing Page Engine

ElevenLabs

·

2026

How the ElevenLabs paid landing page program went from a Figma design system to a Claude-driven engine that designs, builds, tests, and maintains pages in production.

~$618K ARR run-rate

ElevenLabs Interactive Heroes

ElevenLabs

·

2026

Letting visitors start the job in the hero, by dropping in a file or typing a prompt, so sign-ups and activation move together.

+48% sign-ups

ElevenLabs Interactive Heroes

ElevenLabs

·

2026

Letting visitors start the job in the hero, by dropping in a file or typing a prompt, so sign-ups and activation move together.

+48% sign-ups

ElevenLabs Interactive Heroes

ElevenLabs

·

2026

Letting visitors start the job in the hero, by dropping in a file or typing a prompt, so sign-ups and activation move together.

+48% sign-ups

Vimeo Logged-Out Homepage Redesign

Vimeo

·

2025

Transforming Vimeo’s homepage to better serve video professionals and enterprises while aligning web and product UX and driving significant conversion improvements.

+35% registrations

Vimeo Logged-Out Homepage Redesign

Vimeo

·

2025

Transforming Vimeo’s homepage to better serve video professionals and enterprises while aligning web and product UX and driving significant conversion improvements.

+35% registrations

Vimeo Logged-Out Homepage Redesign

Vimeo

·

2025

Transforming Vimeo’s homepage to better serve video professionals and enterprises while aligning web and product UX and driving significant conversion improvements.

+35% registrations

Vimeo Website Navigation Redesign

Vimeo

·

2025

Transforming Vimeo’s navigation experience through accessibility-first design and mobile innovation + bridging product and web UX teams to deliver user satisfaction and business impact.

+47% mobile conversions

Vimeo Website Navigation Redesign

Vimeo

·

2025

Transforming Vimeo’s navigation experience through accessibility-first design and mobile innovation + bridging product and web UX teams to deliver user satisfaction and business impact.

+47% mobile conversions

Vimeo Website Navigation Redesign

Vimeo

·

2025

Transforming Vimeo’s navigation experience through accessibility-first design and mobile innovation + bridging product and web UX teams to deliver user satisfaction and business impact.

+47% mobile conversions

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