
About
I am a very curious, detail-oriented leader passionate about using data to unlock design breakthroughs.
I’m a product and growth design leader with 12+ years of experience turning behavioral data, research, and experimentation into high-impact B2B SaaS products. Today I lead growth design at ElevenLabs, where I built the growth experimentation program from 0 to 1: 80 experiments with a +38% median lift among winners and about $586K in incremental ARR. Before that, I led Vimeo’s onboarding redesign to a 24% upgrade rate and 31% retention, and grew Design Pickle’s ARR from $150K to $600K.
I start by understanding stakeholder needs, then turn insights into bold, testable ideas. I break down silos between product, engineering, and marketing, coach multidisciplinary teams, and stay hands-on, building prototypes and growth systems with tools like Framer and Claude Code. Design systems, user testing, and a well-run A/B test are where I do my best work.
A Smart Choice
I will bring an unmatched level of commitment to the company, its people, and my work. I'm an avid learner always striving to level-up and expand my skill sets, too.
Well-Rounded
I am able to think and plan strategically, analyze data and creative, deliver compelling presentations, write engaging copy, design cool stuff, build teams, and grow businesses.
Proven Leadership
I thrive in positions leading by example, building systems, improving processes, and developing people. My servant leadership style gets respect and results.
Emotional IQ
I take pride in providing purposeful support to my co-workers. I’m all about empowering the team to do their best work through the realization of their full potential.
Teams I’ve designed with



Phone
Location
Dallas, Texas
Recommendations
Kate Motter Gregorio
Principal Growth Product Manager
Dave Brown
VP, Creative & Brand
Laurent Bouaziz
Head of Strategy & Creative
Katie Knecht
Creative Lead
Anastassia Evlanova
Lead Product Manager
Travis Shields
Software Engineering Manager
Brittany Mantell
Chief Growth Officer
Lawrence Behar
Senior UI Developer
Tal Margalit
Senior Product Manager
Geva Kochba
Creative Lead
Eden Shats
Brand Designer
Chris Moon
Growth Product Manager


