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About

About

Portrait of Alex Calams

About

I am a very curious, detail-oriented leader passionate about using data to unlock design breakthroughs.

I’m a product and growth design leader with 12+ years of experience turning behavioral data, research, and experimentation into high-impact B2B SaaS products. Today I lead growth design at ElevenLabs, where I built the growth experimentation program from 0 to 1: 80 experiments with a +38% median lift among winners and about $586K in incremental ARR. Before that, I led Vimeo’s onboarding redesign to a 24% upgrade rate and 31% retention, and grew Design Pickle’s ARR from $150K to $600K.

I start by understanding stakeholder needs, then turn insights into bold, testable ideas. I break down silos between product, engineering, and marketing, coach multidisciplinary teams, and stay hands-on, building prototypes and growth systems with tools like Framer and Claude Code. Design systems, user testing, and a well-run A/B test are where I do my best work.

A Smart Choice

I will bring an unmatched level of commitment to the company, its people, and my work. I'm an avid learner always striving to level-up and expand my skill sets, too.

Well-Rounded

I am able to think and plan strategically, analyze data and creative, deliver compelling presentations, write engaging copy, design cool stuff, build teams, and grow businesses.

Proven Leadership

I thrive in positions leading by example, building systems, improving processes, and developing people. My servant leadership style gets respect and results.

Emotional IQ

I take pride in providing purposeful support to my co-workers. I’m all about empowering the team to do their best work through the realization of their full potential.

Teams I’ve designed with

ElevenLabs
Vimeo
Major League Soccer
Design Pickle
Cole Haan
Curbio
GreenFi
Nuts.com
Omaze

Recommendations

I've had the pleasure of working with Alex for over a year now. He is a thoughtful and creative design leader who cares a lot about the quality of his work, and is committed to producing a polished product through connection and collaboration with engineering. He consistently delivers fresh, unique, and effective ideas – at a velocity that is unmatched (seriously, Alex, how do you work so fast!?).

He's also got an extremely strong instinct for marketing messaging and copy, reducing the team's dependencies on other teams and enabling even faster turnarounds. Lastly, Alex is a warm and supportive people manager who invests in helping his team do their best work. I feel so grateful to work with him!

Kate Motter Gregorio

Principal Growth Product Manager

Alex brings clarity, collaboration, and a high level of craft to everything he touches, and in a short time he’s already strengthened our UX practice with smart, scalable processes that elevate the quality of our work. He’s taken meaningful ownership of initiatives like the logged-out homepage redesign, the Chroma design system, and our navigation overhaul, each improving how customers experience Vimeo. What I appreciate most is his willingness to speak up and challenge ideas thoughtfully, offering constructive feedback that consistently raises the bar. He also connects Creative, Product Design, WebDev, and Marketing with empathy and professionalism, helping teams work better together. I’m excited to see his impact continue to grow.

Dave Brown

VP, Creative & Brand

I had the privilege of working with Alex for nearly three years, and I can confidently say he’s one of the most extraordinary colleagues I’ve had the pleasure to collaborate with. Alex is the epitome of a team player. He has a natural empathy that allows him to connect deeply with people, whether they’re across the room or across the globe. This quality made him a cornerstone of our team, fostering strong relationships not only within the creative department but also across other teams like CRM, Product, and Campaigns. His collaborative spirit and ability to bring people together were key to many successes, including initiatives with Google and CRM, where his contributions were widely praised. One of Alex’s standout qualities is his resilience. Challenges never deter him—they inspire him. Whether navigating complex client dynamics, or creating innovative testing frameworks on projects, Alex consistently turned adversity into opportunity. His adaptability and problem-solving skills became benchmarks for how we operate at Exactius. Alex is also someone who actively seeks growth. He embraces feedback with grace and uses it as fuel to improve and expand his skill set. This openness to learning, paired with his unshakable work ethic, makes him a rare gem in any organization. On a personal note, Alex’s kindness and genuine interest in others make him an incredible colleague and friend. He’s also got impeccable taste in music, which I’m happy to say aligns with mine! When Alex shared that he was moving on to Vimeo, I felt a mix of sadness and pride. While we’ll miss him at Exactius, I’m thrilled to see him embark on this next chapter. I have no doubt he’ll excel and bring the same passion, resilience, and brilliance to his new role.

Laurent Bouaziz

Head of Strategy & Creative

Alex is an exceptional designer, thought partner, and team member. I thoroughly enjoyed the time I spent working with Alex on redesigning vimeo.com, a project that he led beautifully. Everything Alex does is thoughtful, tested, and centers on what's best for the viewer. He has a deep well of knowledge when it comes to UX and design but, more importantly, he is able to use that knowledge to get stakeholders and leadership aligned to move toward the desired outcome. In addition to his design prowess, Alex has a great understanding of engineering requirements as well as copy and content. I would be thrilled to work with Alex again one day!

Katie Knecht

Creative Lead

I've had the pleasure of working with Alex while at Exactius over a couple of years and I can't recommend him enough. He excels not only in his creative work but also understands and excels in core product management competencies like prioritization, data analysis, and testing. His ability to lead a team of designers to create well-designed and intuitive user experiences led to double-digit CVR growth for a non-profit membership client, and we were able to successfully scale the client month over month. While I didn't get a chance to work with Alex on other clients, I was still able to witness the positive impact he has made across several other clients ranging from start-ups to Fortune 500s.

Alex also possesses high emotional intelligence and critical thinking. He can work seamlessly with other teams, easily manage difficult partnerships, and has an optimistic outlook given any situation. He has the hard and soft skills to excel in any position and I can see him making a positive impact anywhere he goes.

Anastassia Evlanova

Lead Product Manager

Alex is an exceptionally meticulous and collaborative designer. As Director of Engineering for the Marketing Website, I have partnered closely with him on several high-impact initiatives, and his contributions have been foundational to our success. He was the driving force behind the design of our new logged-out homepage, the Chroma design system, and a major horizontal navigation overhaul. What truly sets Alex apart is his ability to bridge the gap between design and engineering. He doesn't just hand off a design; he remains deeply involved through QA and execution to ensure the vision is realized perfectly. His remarkable attention to detail ensures that the final product is always high-quality and user-centric. Beyond his technical talent, Alex is a natural leader and a proactive communicator. He maintains a very high bar for his own work and consistently elevates the performance of everyone around him through mentorship and collaboration. Whether he is advocating for the end-user or solving complex cross-functional challenges, he does so with a team-first mindset that makes him an invaluable asset to any organization.

Travis Shields

Software Engineering Manager

I’ve had the privilege of working with Alex for the last 3 years across numerous e-commerce clients. Alex is the rare breed of creative director who is not only wildly creative but also business-minded. He is laser-focused on driving business results through creative and is at the forefront of innovation. He is beloved by both his clients and team: he is a voice of reason, a kind manager, and one of the nicest people I know. He is also extremely analytical, data-driven, and a great communicator. Anyone would be lucky to work beside him.

Brittany Mantell

Chief Growth Officer

I worked with Alex on an extensive redesign of the Vimeo design system. He ran the design system while my focus was solely turning those designs into code and running A/B tests. Thanks to Alex and his team, the Chroma rollout was also one of the smoothest I've seen in my over 15 years of experience. He had an understanding of the development side that made the handoff between Figma and code nearly seamless, and there was always clear and instant communication whenever we needed clarification on requirements or changes.

As a UX designer, I learned a lot about revenue- and conversion-driven design and translating multivariate testing data to design enhancements. I was also impressed with how effortlessly he struck a balance between aesthetics and usability and understood the unique challenges that the web with its diversity of devices and users presents. He definitely has a passion for the craft of keeping the web shiny and easy to use for everyone. Alex is an amazing person to work with. I truly felt like a part of the team and not a contractor, and I hope we can work together in the future.

Lawrence Behar

Senior UI Developer

I have had the pleasure of working with Alex on the product team at Exactius over the past couple of years. As a product manager, I have seen firsthand Alex's exceptional skills in product design, user psychology, data analysis, and creative leadership. Alex excels at identifying valuable user insights by meticulously analyzing data. He then leverages these insights to design thoughtful products that solve real problems for our clients, ranging from startups to Fortune 500 companies. For instance, Alex led the product design strategy for a progressive web app that customers interact with before reaching a sales rep for one of our clients. This app attracted higher-quality leads and significantly reduced acquisition costs on paid channels. As a cross-functional communicator, Alex brings alignment across teams by conveying complex ideas simply. As a design leader, he sets a high bar for the rest of the product team. He takes ownership from start to finish when handed a project. His creative strategies stand out for balancing user needs, business goals, and technical constraints. I would highly recommend Alex for any product design or creative leadership role. He raises the bar with his exceptional talents and commitment to understanding users.

Tal Margalit

Senior Product Manager

Alex is a name you hear at least 5 times a week. Usually from 5 different people. Who work in 5 different teams. And 5 out of 5 times, it's about the greatest things. That's a lot of Alex in just one, very special, Alex.

Geva Kochba

Creative Lead

I’ve had the pleasure of working with Alex at Vimeo, and his impact on our web and creative function has been huge. When Alex joined, our logged-out website experience was mostly handled by the brand design team. He stepped in quickly and rethought the entire marketing site. In doing so, he turned web design into a specialized, growth-focused function. He also took over our user testing work and made it much more robust. Those insights informed decisions and helped improve conversion and engagement. Alex is an honest and straightforward collaborator. He’s genuinely open to critique and often asks for it. He’s also someone who actively recognizes the work of others and shows real appreciation for his teammates. He’s a kind, supportive presence, and someone I deeply respect for both his work and how he shows up professionally.

Eden Shats

Brand Designer

Once in a while, you're lucky to meet a collaborator who just "gets" it - what the objective actually means, how the available resources should be deployed, where the team is most likely to face pitfalls. Working with Alex for the past 3 years at Exactius has been like this for me.

During our work together, I've seen more than once how Alex's array of strengths combines to drive meaningful and timely success - swift comprehension of a company's messaging needs, meticulous approach to market research, and concise communication of what should be done in response. On top of this, Alex's cheerfully relentless pace of thinking, testing, and executing has not only won successes for clients but won many of them over to our company's particular approach to the challenge of growth via digital channels. I begrudge Alex's leaving us for the same reason I expect to see him achieve greater things whatever he takes on next - he's a dedicated, creative professional that any team can count on to deliver with consistency.

Chris Moon

Growth Product Manager

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