LP Engine

Upsell Modals

Interactive Heroes

Vimeo Homepage

Vimeo Nav

Chroma

Demo Flow

Sketch
A/B Test
Which variant wins? Make your call.
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Dallas
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Portfolio Tour

Welcome

👋 Hi, I’m Alex.

I’m a product and growth design leader with 12+ years turning behavioral data, research, and experimentation into high-impact B2B SaaS products.

Featured case study

B2B SaaS

ElevenLabs Landing Page Engine

~$618K ARR run-rate

How the ElevenLabs paid landing page program went from a Figma design system to a Claude-driven engine that designs, builds, tests, and maintains pages in production.

Role

Growth Design Lead

Company

Year

2026

Tools

Figma, Framer, Claude, PostHog, Hex

The Studio landing page that beat the marketing site by 18.5% on sign-up CVR

👋 Hi, I’m Alex.

I’m a product and growth design leader with 12+ years turning behavioral data, research, and experimentation into high-impact B2B SaaS products.

Featured case study

ElevenLabs Landing Page Engine

ElevenLabs

·

2026

How the ElevenLabs paid landing page program went from a Figma design system to a Claude-driven engine that designs, builds, tests, and maintains pages in production.

~$618K ARR run-rate

ElevenLabs Landing Page Engine

ElevenLabs

·

2026

How the ElevenLabs paid landing page program went from a Figma design system to a Claude-driven engine that designs, builds, tests, and maintains pages in production.

~$618K ARR run-rate

LP Engine

LP Engine

Upsell Modals

Upsell Modals

Interactive Heroes

Interactive Heroes

Vimeo Homepage

Vimeo Homepage

Vimeo Nav

Vimeo Nav

Chroma

Chroma

Demo Flow

Demo Flow

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