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Portfolio Tour
Welcome
👋 Hi, I’m Alex.
I’m a product and growth design leader with 12+ years turning behavioral data, research, and experimentation into high-impact B2B SaaS products.
Featured case study
B2B SaaS
ElevenLabs Landing Page Engine
~$618K added ARR
How the ElevenLabs paid landing page program went from a Figma design system to a Claude-driven engine that designs, builds, tests, and maintains pages in production.
Role
Growth Design Lead
Company
Year
2026
Tools
Figma, Framer, Claude, PostHog, Hex
👋 Hi, I’m Alex.
I’m a product and growth design leader with 12+ years turning behavioral data, research, and experimentation into high-impact B2B SaaS products.
Featured case study
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