Pathlight
Multispecialty Care

Pathlight Mood & Anxiety Centers needed a new landing for paid traffic to tell their story, provide social proof, and make the page highly visual to reduce cognitive load for prospective patients. My task was to develop an optimized landing page that would resonate with the target audience and generate more qualified leads compared to Pathlight's previous self-developed pages.

I applied my expertise in design, copywriting, user behavior and psychology to craft a visually engaging page that clearly communicated Pathlight's story and offerings. Key elements included powerful imagery, patient testimonials for social proof, and a streamlined layout that was easy to understand and navigate. The copy and design worked together to build trust and motivate visitors to take action.

The new "Multispecialty Care" landing page generated nearly 300% more qualified leads compared to Pathlight's previous pages.