Aspiration
Climate & Wallet Conscience

Aspiration buried its core Plant Your Change program on its site, missing an ample brand story opportunity. I proposed and led an awareness campaign spotlighting Plant Your Change, driving a nearly 300% increase in leads. Focused ads on Google, Facebook, Taboola, and Outbrain amplified Aspiration's social mission and top APY. My strategic messaging dramatically boosted leads by 300% with the same budget.